Typowalks Innsbruck
Fünf Streifzüge in die Welt der Zeichen und Schriften des öffentlichen Raums.
Stores and their lettering. The variety of local shops and their logos give each city a distinctive character. However, global brands are displacing them more and more from urban space in Innsbruck as well.
The city's façades reflect the current battle for urban retail space. International brands with their global logos are increasingly replacing long-established, entrepreneur-owned stores.
The typographic contrast in the store lettering of the two stores of the company “Uhren Schmuck Pfister”, which are located less than 30 meters apart from each other, could not be more striking.
A full century of type history can be seen at the stores of Miller Optik.
The small store of Hans Sporer is hidden in Innsbruck's old town. Its lettering demonstrates a sense for the special.
Cafe Katzung advertises itself with a typeface designed by one of the most famous German graphic designers and typographers of the 20th century.
After several years in the ownership of the German company Thalia, Wagnersche is once again owned and run by dedicated booksellers from Innsbruck.
The lovingly executed lettering of the Kröll bakery in the Hofgasse in Innsbruck's old town proves that such traditional pastries as strudel can certainly be advertised with modern typography.
Even though the general store Voglsanger no longer exists, the lettering on the former store front in Herzog Friedrich Strasse is still in place as a historical artefact.
all walks
The typowalks web app is developed for mobile devices in portrait mode.