Pfister

The typographic contrast in the store lettering of the two stores of the company “Uhren Schmuck Pfister”, which are located less than 30 meters apart from each other, could not be more striking. At the store on the Museumstrasse, there is an elegantly designed, wooden, golden cursive font that embodies the spirit of the 1950s and matches the interior of the store perfectly. The signature on Franziskanerplatz uses a sans serif yellow lettering in lowercase letters, representing the dawn of modern times.