Kranebitter

The introduction of desktop publishing set in motion a democratisation process of graphic design. Whoever could afford a computer – such as the first Apple Classic from 1990 – was from now on able to publish. “Anything goes” was the name of the game and quality was not always a priority. Over the course of time this trend has grown even stronger than ever before and is now a globalised movement as every smartphone serves as a multi-media tool and everyone is able to publish themselves via a wide range of social-media portals. The furniture business Kranebitter rather put their trust into the traditionally trained commercial artist Arthur Zelger. The logo still works today and will surely continue to do so. It definitely matches the design classics of the Vitra collection that have always been at the very heart of the product line of the furniture business Kranebitter.